Harvard Innovation Labs: Brand Refresh

Harvard Innovation Labs (i-lab) is a university-wide ecosystem supporting Harvard students and alumni in exploring and building entrepreneurial ventures. Drawing participants from all 13 Harvard schools, the i-lab connects early-stage founders with mentors, resources, and a collaborative community designed to spark innovation. What I Did Directed creative strategy and art direction across digital, print, and environmental platforms Led the redesign of the visual identity, including logo refinement and subbrand architecture Designed environmental graphics, including wayfinding, digital signage, venture displays, and staff walls Created a library of customizable templates Centralized brand guidelines, tools, and assets in Dropbox, Notion, and ClickUp to support organization-wide adoption Photographed ventures and events to create an archive of candid photography