2025 President's Innovation Challenge

The President's Innovation Challenge is a flagship event hosted by the Harvard Innovation Labs, bringing together students and alumni from all 13 Harvard schools to compete for funding. With the 2025 theme, Redefine What’s Possible, the event needed a bold, cohesive visual identity that captured its energy and ambition across every audience touchpoint—both in-person and online. As an art director and designer, I was responsible for concepting and executing the full visual experience. From high-level branding to on-the-ground details, I oversaw the creative direction across print, digital, motion, and live production.