Venture Wall
Each semester, Harvard Innovation Labs welcomes new student ventures—yet lacked a cohesive, repeatable way to visually represent them in the space or in photography. The challenge wasn’t just logistical, but also brand-driven: how could the environment reflect the energy, values, and diversity of the teams it supports?
Client
Harvard Innovation Labs
Role
Design lead
The Opportunity
I designed and fabricated a custom acrylic backdrop with dimensional foam lettering. Subtly embedded in the composition were key values and concepts that define the i-lab’s mission: experiment, explore, ideas, impact, etc. The installation served dual purposes — an architectural feature that energized the space, and a photographic backdrop for all venture portraits.
To bring visibility to these ventures, I created a modular clipboard wall showcasing teams from each semester. The design incorporated the new portraits and allowed for flexible updates, making it easy to refresh while maintaining brand consistency.
What I did
Designed and produced a custom acrylic and foam letter installation
Embedded i-lab brand values into the physical design for layered meaning
Photographed all incoming venture teams using the installation as a dynamic backdrop
Built a modular clipboard wall that featured venture portraits and team information
Created a repeatable system that streamlined photography and improved visual documentation
Outcome
The installation became a functional and symbolic anchor in the i-lab space. It provided a consistent, on-brand backdrop for all venture photography and helped connect new teams to the broader ecosystem. The clipboard wall installation added visibility and celebration — turning transient teams into a lasting presence and fostering a stronger sense of community.
